1. We are entering the Messaging app era
In the ‘80s it was the computer, in the ‘90s, the internet. In the 2000s came the smartphone, in 2010 it was apps and then the rise of social media, and we’re now entering the Messaging app era.
Current research shows that most apps are used only once or twice after being downloaded, the most common exception being Messaging apps such as Facebook Messenger, Whatsapp and Snapchat. Global research confirms this, showing 80% of online time is spent on just three apps: Facebook, WhatsApp and Google.