Why Sticker Packs and Emojis?
These have been shown to be highly effective at bringing brand personalities to life. They provide a fun way for brands and customers to engage in a humanistic, non-intrusive way, and are an extremely shareable marketing tool. They are also a good ‘beginner’ tool for brands wanting to get into Messaging channels for the first time.
Why Facebook Messenger / iOS 10?
Facebook itself has millions of users in Australia and iOS is one of the most utilised operating systems for handheld devices. By producing content for both these platforms, brands increase their reach to their target demographics.